Other mise en scene research

This is a shot of Labrinth's new music video "Earthquake". We liked that you could only see parts of  his body at times meaning his overall image is slowly revealed; keeping the viewer interested.

We like the mystery of Michael Jackson in his videos with his slowly revealed entrance.
One of his techniques used to achieve this was to open the video with just his feet walking along. A good example of this is "Billie Jean". We were inspired to then open our video with a similar concept.

We wanted to use a lot of close ups to focus on the artist to make it clear who the video was focused on. We saw the effectiveness of this in Missy Eliot's "pass the dutch".

Ideas of digipak

We decided to create our digipack as a gate fold as we felt it looked more contemporary and attractive. The concept was to show power, arrogance, attitude and to pretty much sum up the albums genre. In order to do this a strong and striking image was required, we therefore agreed that the black room was where the photo would be taken, effectively there are no background distractions so the center image becomes sharper and is where the eye is automatically drawn . The concept is for me to be sitting in a composed manor as I pull out a cigarette when immediately everyone around lunges in with their lighters "to all light my cigarette". The powerful photo alone was definitely a strong piece but it needed an artistic twist. Upon the manipulation idea we copied the image and layered one above the other and slightly off center. Effectively the image is distorted and abstract, meeting one of our conventions that is "quirky".

Transition Types

Transition effects are used in music videos to cut between scenes to make the video more exciting and dynamic.When we did our rough cut we experimented with different types of transitions, to test which effect would best fit our genre. An example of this is when, at the beginning of the music video, where i'm walking towards the camera in red high tops and a cross dissolve transition fades to red high heels. We also used an affect to make the video pulse with the beat of the song. This was an effect created by us as to do this we had to manually enlarge a still within the music video and cut to the enlargement and back to the original size yet further in time, this was tricky but well worth it.

Magazine Advert

 

This is our magazine advert to promote our album. The aim here was to make it look urban and slightly quirky, to keep a theme going from the initial song and video as they contained these characteristics. We feel we have accomplished the objective through the manipulation of color and the fact this image is a powerful still from our music video means that this will attract the target audience effectively.  

Planning and Storyboard

Amar nd Arron tlaks about music videos

The most important things to do before you start to film the music video:
Plan;
Back up Plans;
First 30 seconds must be interesting to catch the attention of viewers;
Logistics;
Make sure the editing matches the tempo of the music - (effective)
Be comfortable with your character;
work out camera angles before going to the set;
Find out any possible problems with the location;
Add an unexpected twist;
Film in different locations and in different angles;
Have a unique concept;
Knowing your equipment and costumes before the shoot;
Lots of cuts to keep it interesting;
Interesting lighting and use of vibrant colour;