Evaluation

Script of Evaluation

Q1)

Saffy
We have used real media product conventions to develop our music video by editing. We have made a clip of walking forwards and reversed it to appear that it is taking a step back. This makes it more interesting to the audience.

Music Video

Hayley

We have also challenged media conventions by making to more interesting to the eye by editing the brightness and colour filters to make it look darker and to create an atmosphere. Also we made enlarged clips and added a pulse effect to go with the beat of the song.

Q2

Hayley
The concept that we have created for this music video focuses on a lot on power and attitude. we showed this through body language, costume and effects.

Music video
(me at the start of video in front brick wall)

Voice over

•  We have choreographed big, sharp and attitude movements  
• We have used a pulse effect to portray power
• The costumes was selected to look almost manly to the contrast with glamour girl

Saffy

So in terms of representing this feeling in our digipak we knew we need to focus on power and attitude we felt  our black and white photo of Hayley "the hood chick" got this feeling in a nut shell

Photo of digipak

Saffy Voice over

Effectively this is showing Hayley pulling out a cigarette and everyone jumping in to her with lighters. we manipulated this photo by copying the same image on top and putting it off centre creating a distorted effect. This was to make it quirky and interesting. The back cover of the album we wanted to keep it simple and non manipulative in order to keep it focused on the front image.

Q3)

We have learned from the feedback that we got that all the performances were very good as we used the genre and focused on the attitude and power. Also the lip syncing of the song was good which were then able to focus on getting the right movements and actions we wanted. Also we learnt that for filming we had know what we were filming and we had to keep to the deadlines otherwise we would not have enough time to finish  the project and also with editing we had to keep enough time to be able to finish editing our music video. Also the clips match the song and the lyrics which made powerful and with attitude.

Q4)

We used new media technology in construction research new ideas and possible effects we could use. We used the internet mainly to look on youtube to watch past music videos  and analyse them, We also used the internet to find background images for green screen. Also we took test photos and footage to see if it would work and with what type angle and camera shot needed for our music video.    

Album Gate Fold - A.Dot

 

This is our digipak cover and it does work with the dark colours and theme of our music video of urban hip hop/rap. The photo of the person with the cigaeratte and as it looks as if there is two people sitting there just like the feet in our magazine advert.

Evaluation Questions

1. In what ways does your media product use develop or challenge forms and conventions of real media products?
Our music video develops the conventions of a music video as it

• fits with the genre of hip hop/rap 
• we filmed the music the right the right location  
• had the right props and costumes for the genre of the video
• the visuals we have relate to the lyrics of our song illustrative/amplifying 
• our music video goes with the genre.
• we have made it more exciting so that it is not boring. 

2.How effective is the combination of your main product and ancillary tasks?
We used the same to theme construct our ancillary products which is really effective as

•  it relates to the genre of our music video 
• it does not have any scenes from our product in our digipak this makes it more interesting and effective to the audience.
• has the image we have put on the front cover is urban style which is in black and white it does effectively work with our music video as it is also set in urban style
• the combination will positively effect our music video and our ancillary products because they will make them stand out

3. What have you learnt from your audience feedback?

• we have learnt that our music video has demonstrated the genre
• as it is hip hop/rap we have used colours effectively to show the hip hop  and rap by making the scenes darker element
• that the lyrics are illustrative 
• the lip syncing and performance are very good 
• that we have edited our media product brilliantly that made our music video pulse and made it exciting

4.How did you use new media technologies in the construction, research, planning and evaluation stages?

in construction 

• we have made the video interesting by editing the scenes by
•  altering the colours to make it dark and red colour to make it more urban 
•  putting pulses in which moves the scene beat to the beat of the song. 
• we used green screen to make our music video look more urban which worked effectively

In the research:

•  we looked at other music videos in the same genre to find out what conventions were used in that particular genre
• when we came up with ideas we tested them in a editing program with test footage to see if it would work or not.
• We took test footage to see if certain angles, shots etc would be right for our music video

planning

• as our genre was hip hop rap we decided to find urban areas or style to film in 
• plan the location and costumes to fit 
• we made sure that we had the correct equipment so that we could film
• we took photos of possible scenes on our music video to find out the correct angle and shot whether a close etc  

Final Cut

Feedback on music video

- Illustrative
- Illustrates lyrics
- Good use of colours
- Demonstrated genre
- Urban environment
- Effective editing - pulsing

Filters and special effects

Filters and special effects are used to change the footage for example taking footage and making it black and white by adding a filter. Filters are used to change footage to make it more exciting and make it appeal to the target audience. Filters are used to make the image brigther or darker. Special effects are added to footage so that it appears on the footage however but which is not on the real footage for example making a mirror effect so that there is a mirror effect in ur rough cut we used special effects to show that there is a mirror to one of the main characters. It is putting the same footage on top of each other and making some of the footage transparaent to create the mirror effect. Special effects makes the music video a lot dyamic and exciting ehich would appeal to the target audience so that they would buy the song.