Digipak Research

A digipak is a type of music video which consists of a paper board style (Book Style) album. It has two plastic trays cable of holding DVDs or CDs in some cases Digi pack is used to hold a DVD and a CD. The digipak is usually used for CD singles and special music DVDigipak or special edition CDs. It is used also as a premium package for DVDs and DVD sets. Even though a digipak is designed not to scratch however the CD tray especially the teeth in the middle are still very brittle.

Codes and convestions of a DigiPak?

* The front cover should include the artisits name and the title of the album, which often had bold and eye-catching typography.
* They usually having some picture or pattern demonstrating the artist/band, such as a shot of the artisit.
* The colours tend to connote the mood and content of the album and reflex's the narrative as well as the artist on the back and front of the DigiPak - they tend be be simple and not over powering and over complicated, as this allows the audience to analyse the cover easier and captures their eye quicker.
* The mise en scene denotes features of the album, the artisits personality or signiture, props that represent the genre of the artist or song.
* The spine has the name of the artisit and the name of the album, which allows the audience to identify it when on a shelf/cd rack.
* Logos, production company/label, record label, iconography, copy right information, barcode (bottom right or on a black strip on the side) etc. all tend to be on the back of the DigiPak.
* On a DVD digipak there is a blurb outlining the content on the disk as well as the name of the song/video or tracks as well as any bonus features.
* They are usually made out of Cardboard and have a Matt Laminated cover, which increases the durability.
* Some DVD digipaks have a classification on the front and back (detailing what it contains e.g. a 15 "Strong language".

Example of a Digipack