Album Gate Fold - A.Dot

 

This is our digipak cover and it does work with the dark colours and theme of our music video of urban hip hop/rap. The photo of the person with the cigaeratte and as it looks as if there is two people sitting there just like the feet in our magazine advert.

Evaluation Questions

1. In what ways does your media product use develop or challenge forms and conventions of real media products?
Our music video develops the conventions of a music video as it

• fits with the genre of hip hop/rap 
• we filmed the music the right the right location  
• had the right props and costumes for the genre of the video
• the visuals we have relate to the lyrics of our song illustrative/amplifying 
• our music video goes with the genre.
• we have made it more exciting so that it is not boring. 

2.How effective is the combination of your main product and ancillary tasks?
We used the same to theme construct our ancillary products which is really effective as

•  it relates to the genre of our music video 
• it does not have any scenes from our product in our digipak this makes it more interesting and effective to the audience.
• has the image we have put on the front cover is urban style which is in black and white it does effectively work with our music video as it is also set in urban style
• the combination will positively effect our music video and our ancillary products because they will make them stand out

3. What have you learnt from your audience feedback?

• we have learnt that our music video has demonstrated the genre
• as it is hip hop/rap we have used colours effectively to show the hip hop  and rap by making the scenes darker element
• that the lyrics are illustrative 
• the lip syncing and performance are very good 
• that we have edited our media product brilliantly that made our music video pulse and made it exciting

4.How did you use new media technologies in the construction, research, planning and evaluation stages?

in construction 

• we have made the video interesting by editing the scenes by
•  altering the colours to make it dark and red colour to make it more urban 
•  putting pulses in which moves the scene beat to the beat of the song. 
• we used green screen to make our music video look more urban which worked effectively

In the research:

•  we looked at other music videos in the same genre to find out what conventions were used in that particular genre
• when we came up with ideas we tested them in a editing program with test footage to see if it would work or not.
• We took test footage to see if certain angles, shots etc would be right for our music video

planning

• as our genre was hip hop rap we decided to find urban areas or style to film in 
• plan the location and costumes to fit 
• we made sure that we had the correct equipment so that we could film
• we took photos of possible scenes on our music video to find out the correct angle and shot whether a close etc  

Final Cut

Feedback on music video

- Illustrative
- Illustrates lyrics
- Good use of colours
- Demonstrated genre
- Urban environment
- Effective editing - pulsing

Filters and special effects

Filters and special effects are used to change the footage for example taking footage and making it black and white by adding a filter. Filters are used to change footage to make it more exciting and make it appeal to the target audience. Filters are used to make the image brigther or darker. Special effects are added to footage so that it appears on the footage however but which is not on the real footage for example making a mirror effect so that there is a mirror effect in ur rough cut we used special effects to show that there is a mirror to one of the main characters. It is putting the same footage on top of each other and making some of the footage transparaent to create the mirror effect. Special effects makes the music video a lot dyamic and exciting ehich would appeal to the target audience so that they would buy the song. 

Plan of what remains to be done

The tasks that we still need to is the filming and editing of our music video so that we can meet the deadline. Also we need to co,plete the digipak and magazine ad research and design. We also need to complete the rest of the blog posts. such as analysis old digipaks and magazine adverts. to give feedback to another groups rough cut of their music video. We also need to research filters and transitions for our music video.

Magazine Ad Research

A magazine advert of a music video usually has a picture relating to the music video and sometimes a image of the singer. Also the advert has the name of the song and album in big letters to make it stand out. It also has ratings from mainly newspapers the ratings are usually from one to five stars and underneath the stars the newspapers always has a caption like "The best song of  the month" for example. The magazine adverts has make sure that te song and album stands out the target audinece so that we album and music video would sell. The adverts words have to eye catching colourful and the picture has to show the grooup and what the music video is about.

here is an exapmle of a magazine ad for beyonce

Contacting the artist

Rough cut