Filters and special effects

Filters and special effects are used to change the footage for example taking footage and making it black and white by adding a filter. Filters are used to change footage to make it more exciting and make it appeal to the target audience. Filters are used to make the image brigther or darker. Special effects are added to footage so that it appears on the footage however but which is not on the real footage for example making a mirror effect so that there is a mirror effect in ur rough cut we used special effects to show that there is a mirror to one of the main characters. It is putting the same footage on top of each other and making some of the footage transparaent to create the mirror effect. Special effects makes the music video a lot dyamic and exciting ehich would appeal to the target audience so that they would buy the song.