Evaluation Questions

1. In what ways does your media product use develop or challenge forms and conventions of real media products?
Our music video develops the conventions of a music video as it

• fits with the genre of hip hop/rap 
• we filmed the music the right the right location  
• had the right props and costumes for the genre of the video
• the visuals we have relate to the lyrics of our song illustrative/amplifying 
• our music video goes with the genre.
• we have made it more exciting so that it is not boring. 

2.How effective is the combination of your main product and ancillary tasks?
We used the same to theme construct our ancillary products which is really effective as

•  it relates to the genre of our music video 
• it does not have any scenes from our product in our digipak this makes it more interesting and effective to the audience.
• has the image we have put on the front cover is urban style which is in black and white it does effectively work with our music video as it is also set in urban style
• the combination will positively effect our music video and our ancillary products because they will make them stand out

3. What have you learnt from your audience feedback?

• we have learnt that our music video has demonstrated the genre
• as it is hip hop/rap we have used colours effectively to show the hip hop  and rap by making the scenes darker element
• that the lyrics are illustrative 
• the lip syncing and performance are very good 
• that we have edited our media product brilliantly that made our music video pulse and made it exciting

4.How did you use new media technologies in the construction, research, planning and evaluation stages?

in construction 

• we have made the video interesting by editing the scenes by
•  altering the colours to make it dark and red colour to make it more urban 
•  putting pulses in which moves the scene beat to the beat of the song. 
• we used green screen to make our music video look more urban which worked effectively

In the research:

•  we looked at other music videos in the same genre to find out what conventions were used in that particular genre
• when we came up with ideas we tested them in a editing program with test footage to see if it would work or not.
• We took test footage to see if certain angles, shots etc would be right for our music video

planning

• as our genre was hip hop rap we decided to find urban areas or style to film in 
• plan the location and costumes to fit 
• we made sure that we had the correct equipment so that we could film
• we took photos of possible scenes on our music video to find out the correct angle and shot whether a close etc