Other mise en scene research

This is a shot of Labrinth's new music video "Earthquake". We liked that you could only see parts of  his body at times meaning his overall image is slowly revealed; keeping the viewer interested.

We like the mystery of Michael Jackson in his videos with his slowly revealed entrance.
One of his techniques used to achieve this was to open the video with just his feet walking along. A good example of this is "Billie Jean". We were inspired to then open our video with a similar concept.

We wanted to use a lot of close ups to focus on the artist to make it clear who the video was focused on. We saw the effectiveness of this in Missy Eliot's "pass the dutch".

Directors Commenatry

We decided to film our directors commentary evaluation as a conversation to make it look like a interview. We kept this simple so that we could answer all the evaluation questions. We decided to have an introduction of a montage of our music video and made the sound of each clip fall away when the talking begins. We decided to talk about an element of our music video and digipaks and then jump to the clips we are referring to in the answer. We decided to put each question before before each selection so that people know what questions we are answering. We put the questions in white on a photo that we used for our digipak so that it keeps with the theme of the music video.

Magazine Advert Ideas

The idea we had for our magazine advert is to keep it simple but also keep it exciting and not as a single. We decieded to take the minipulated picture of the feet walking and made to darker to fit the theme of the music viideo and also to make it less bright. So that the text does not over power the picture by putting a black box and having the text white but only a few lines of text so that it does not crowd the image. 

Ideas of digipak

We decided to create our digipack as a gate fold as we felt it looked more contemporary and attractive. The concept was to show power, arrogance, attitude and to pretty much sum up the albums genre. In order to do this a strong and striking image was required, we therefore agreed that the black room was where the photo would be taken, effectively there are no background distractions so the center image becomes sharper and is where the eye is automatically drawn . The concept is for me to be sitting in a composed manor as I pull out a cigarette when immediately everyone around lunges in with their lighters "to all light my cigarette". The powerful photo alone was definitely a strong piece but it needed an artistic twist. Upon the manipulation idea we copied the image and layered one above the other and slightly off center. Effectively the image is distorted and abstract, meeting one of our conventions that is "quirky".

Transition Types

Transition effects are used in music videos to cut between scenes to make the video more exciting and dynamic.When we did our rough cut we experimented with different types of transitions, to test which effect would best fit our genre. An example of this is when, at the beginning of the music video, where i'm walking towards the camera in red high tops and a cross dissolve transition fades to red high heels. We also used an affect to make the video pulse with the beat of the song. This was an effect created by us as to do this we had to manually enlarge a still within the music video and cut to the enlargement and back to the original size yet further in time, this was tricky but well worth it.

Digipak conventions

Digipaks are another form of a music album which mainly consists of a Cd with the tracks on. It is usually used for music videos and singles which means that it includes some speacial features such as a music video DVD. It usually appears in a book style. It should include:

• The name of the arist,
• The name of the song, 
• Track listing, 
• Bonus features such as behind the scenes,
• Website address, 
• The branding of the record label,
• Photos of the band/singer  

Magazine Advert

 

This is our magazine advert to promote our album. The aim here was to make it look urban and slightly quirky, to keep a theme going from the initial song and video as they contained these characteristics. We feel we have accomplished the objective through the manipulation of color and the fact this image is a powerful still from our music video means that this will attract the target audience effectively.  

Evaluation

Script of Evaluation

Q1)

Saffy
We have used real media product conventions to develop our music video by editing. We have made a clip of walking forwards and reversed it to appear that it is taking a step back. This makes it more interesting to the audience.

Music Video

Hayley

We have also challenged media conventions by making to more interesting to the eye by editing the brightness and colour filters to make it look darker and to create an atmosphere. Also we made enlarged clips and added a pulse effect to go with the beat of the song.

Q2

Hayley
The concept that we have created for this music video focuses on a lot on power and attitude. we showed this through body language, costume and effects.

Music video
(me at the start of video in front brick wall)

Voice over

•  We have choreographed big, sharp and attitude movements  
• We have used a pulse effect to portray power
• The costumes was selected to look almost manly to the contrast with glamour girl

Saffy

So in terms of representing this feeling in our digipak we knew we need to focus on power and attitude we felt  our black and white photo of Hayley "the hood chick" got this feeling in a nut shell

Photo of digipak

Saffy Voice over

Effectively this is showing Hayley pulling out a cigarette and everyone jumping in to her with lighters. we manipulated this photo by copying the same image on top and putting it off centre creating a distorted effect. This was to make it quirky and interesting. The back cover of the album we wanted to keep it simple and non manipulative in order to keep it focused on the front image.

Q3)

We have learned from the feedback that we got that all the performances were very good as we used the genre and focused on the attitude and power. Also the lip syncing of the song was good which were then able to focus on getting the right movements and actions we wanted. Also we learnt that for filming we had know what we were filming and we had to keep to the deadlines otherwise we would not have enough time to finish  the project and also with editing we had to keep enough time to be able to finish editing our music video. Also the clips match the song and the lyrics which made powerful and with attitude.

Q4)

We used new media technology in construction research new ideas and possible effects we could use. We used the internet mainly to look on youtube to watch past music videos  and analyse them, We also used the internet to find background images for green screen. Also we took test photos and footage to see if it would work and with what type angle and camera shot needed for our music video.