Ideas of digipak

We decided to create our digipack as a gate fold as we felt it looked more contemporary and attractive. The concept was to show power, arrogance, attitude and to pretty much sum up the albums genre. In order to do this a strong and striking image was required, we therefore agreed that the black room was where the photo would be taken, effectively there are no background distractions so the center image becomes sharper and is where the eye is automatically drawn . The concept is for me to be sitting in a composed manor as I pull out a cigarette when immediately everyone around lunges in with their lighters "to all light my cigarette". The powerful photo alone was definitely a strong piece but it needed an artistic twist. Upon the manipulation idea we copied the image and layered one above the other and slightly off center. Effectively the image is distorted and abstract, meeting one of our conventions that is "quirky".